OrganicDirect.co.nz is a web based business solution looking to assist in the development and growth of the New Zealand Organics Sector.

We are passionate about the potential New Zealand has to become world recognised leaders in organics and seek to assist in the development and growth of the New Zealand Organics Sector. We want to help organic business of all sizes to market and promote their products and services to New Zealand and the world while providing NZ consumers access to a variety of mainstream organic choices.

Educate

To aid the development of the organic sector it is our policy to educate and raise awareness with consumers of the health, environmental and food safety benefits of organics and locally purchased food.

For the consumer we will:

• Communicate the true meaning of the term “organics” via our website and in our marketing communications to the consumer.
• Reiterate the benefits of organics in terms of  health, environment and food safety issues

For our clients we will:

• Educate on the targeted, measurability and effectiveness of online advertising and the benefits of collaborative marketing

Promote

To aid the development of the organic sector it is our policy to promote organics to the main stream consumer to bring organics into the mainstream.

For the consumer we will:

• Create awareness of organics via traditional media avenues
• Highlight the convenience and cost benefits of buying local
• Promote organic direct as the place to discover organic choices

To aid the development of the organic sector it is our policy to promote organic business via collaborative marketing initiatives

For our clients we will:

• Promote organic business via our marketing initiatives
• Offer value added marketing opportunities to organic clients

Inform

To aid the development of the organic sector it is our policy to inform people about their choices and celebrate success within the organic sector.

We will:

• Provide links to important industry associations
• Disseminate industry news and information
• Supply information and links for seminars, expo’s, tradeshows
• Acknowledge and celebrate success and innovation within organics community

Connect

To aid the development of the organic sector it is our policy to connect consumers and producers to help improve the availability of organics in New Zealand and creating a direct pathway between producers and consumers.

For clients and consumers we will:

• Provide an innovative portal for “all things organic”
• Highlight the convenience of online searches, purchases and home delivery
• Provide information on where organic products and services can be sourced

Supply

To provide consumers with a wide variety of organic choices it is our policy to accept advertising from international organic suppliers and producers.

We will:

• Promote all organic products whether produced in New Zealand or overseas provided they are produced to international IFOAM standards
• We will seek organic supply from overseas where the NZ market does not cater to consumer demand
• We will identify market gaps and encourage NZ producers to meet domestic demand.

Integrity

To help ensure the integrity of the organic supply chain here in New Zealand we will support and promote NZ certified organic produce above all others.

We will:

• Highlight certified products on the website to clearly identify for consumers the certified organic produce
• We will not accept  use of the term “certified organic” without information to support said certification status
• Use marketing materials to raise awareness and educate New Zealand consumers about organic certification and how they can identify these products.
• In our communications to the public we will highlight the benefits of organic certification and educate people on the availability of Domestic certification